General Mills Agrees to Remove GMOs from Original Cheerios

3 Jan

2014

General Mills Agrees to Remove GMOs from Original Cheerios

General Mills Agrees to Remove GMOs from Original Cheerios

Amid pressure from consumers, General Miss has agreed to discontinue the use of Genetically Modified Organisms within their flagship cereal, Original Cheerios.

General Mills had already made this change in Europe and other parts of the world but resisted in the US, spending over $1mm USD lobbying against a bill in California that would require food companies to explicitly state their use of GMOs.

Cheers to consumers for demanding the right to know what we’re feeding our children.

Read more about this story on GMO Inside’s blog.

What are your thoughts on this story?

Picture courtesy of gmoinside.org.

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