6 Aug
2013
“It’s been almost two years since Patagonia began urging its outdoorsy customers to buy less—to sit out “Cyber Monday” and ask themselves: Do I really need a new fleece jacket or, for that matter, a state-of-the-art, 1,000-fill, dry-clean-only $700 parka and all the carbon burning that comes with it?” In an interesting article Bloomberg Online […]
What are you going to have for lunch? Easy decision. Unless, you are being treated to a very expensive restaurant in a city you are unlikely to revisit. Then, the decision takes on greater significance and is much harder to make. This is because of what psychologists call “Behavioral Economics.” Behavioral Economics states that human beings […]